Hi, I’m Máximo — a Visual Designer, Art Director, and Design Lead from Argentina, with over a decade of experience building brand, campaign, and social media/digital work for global companies, agencies, studios, and brands.

My background in advertising informs how I approach design: as a strategic tool, not just an aesthetic exercise. I create work that is visually distinctive, grounded in a clear idea, and built to connect with the right audience. Every project should support a brand’s identity while helping it evolve, balancing impact, clarity, functionality, and long-term relevance.

Throughout my career, I have worked with organizations including McCann, ViacomCBS, MediaMonks, Superside, and DEPT®, and contributed to projects for brands such as Coca-Cola, MTV, Comedy Central, Paramount, HP, Gucci, Harrods, ESPN, and Nespresso.

My experience spans entertainment, luxury, food and beverage, sports, fashion, and mental health. From brand identities and key visuals to integrated campaigns, digital experiences, events, merchandise, and social content, I bring a versatile skill set and a strong creative point of view to each brief.

As a Design Lead, I have more than three years of experience leading teams of 5 to 20+ creatives. My role has included mentoring and coaching designers, setting creative direction, delivering internal and client presentations, conceptualizing campaigns, planning and directing shoots, and collaborating with multidisciplinary teams and external studios.

I value ambitious work built through thoughtful collaboration: bringing together different disciplines, perspectives, and levels of expertise to make ideas stronger.